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This web site bafmilwaukee.com states the following, "Welcome to Books are Fun of Milwaukee serving Milwaukee, Waukesha, Racine, Kenosha, and Walworth counties." We saw that the website said " This site will be used to access the different shopping options provided by Books Are Fun." It also said " We Bring the Store to You. Every five weeks we will visit you with a 25 item display of items available for you to shop for one week. We then return to pick up the display and drop off your orders. In another four weeks we will return with another display." The header had book as the highest ranking optimized keyword. It is followed by books, are, and fun which isn't as ranked as highly as book. The next words bafmilwaukee.com used was milwaukee. warehouse was included but could not be viewed by web engines.